mass marketer

mass marketer
mass marketer mass marketer marketer

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mass marketer UK US (also mass marketeer) noun [C]
MARKETING, COMMERCE a person, company, or organization that sells a product that a very large number of people want to buy: »

If a mass marketer targets parents, a niche marketer will target the more specific group of single parents.


Financial and business terms. 2012.

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  • marketer — mar‧ket‧er [ˈmɑːktə ǁ ˈmɑːrktər] also marketeer noun [countable] MARKETING 1. an organization that sells a product or service: • a marketer of business information and related services 2. someone in a company who …   Financial and business terms

  • mass marketing — mass marketer. the production and distribution of a product intended to be sold to a relatively high proportion of the population. [1940 45] * * * …   Universalium

  • mass marketing — mass marketer. the production and distribution of a product intended to be sold to a relatively high proportion of the population. [1940 45] …   Useful english dictionary

  • mass-market — /mæs ˈmakət/ (say mas mahkuht) verb (t) 1. to sell (a product) to a mass market: to mass market mobile phones. –verb (i) 2. to sell merchandise to a mass market: the company started to mass market last year. –adjective 3. of or relating to a mass …  

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  • Dalle, Francois Leon Marie-Joseph — ▪ 2006       French business executive (b. March 18, 1918, Hesdin, Pas de Calais, France d. Aug. 9, 2005, Geneva, Switz.), in his role as CEO (1957–84), built L Oréal SA from a small French producer of salon based hair products into a global mass …   Universalium

  • pop-up store — n. A store that opens in an empty retail location and then deliberately closes after a few weeks or months. Also: pop up retailer. Example Citations: [A] growing number of merchants are opening shops and abruptly shutting them down soon after on… …   New words

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